The Importance Of A Marketing Plan!!

Marketing plans are important to successful businesses. Your marketing plan will lay down all the important pathways by which your business will market its products and thereby earn. Marketing plans are essential if you’re seeking financial backing, bank loans, or partnerships. Marketing plans are simply an element of your work plans. In most cases, a committee can create a marketing plan.

Marketing plans are crucial to banks wishing to retain existing customers while targeting desirable ones. However, many banks mistake a business plan for a marketing plan and others have ambiguous marketing plans which are ignored. Marketing plans are floated. IT gets new hardware and software. Marketing plans are proactive rather than reactive to budget cuts.

Marketing plans are useful for putting your thoughts to paper, and helping you to allocate your time and resources towards a predetermined ?Path to Success.? All labels have marketing plans (if you get signed, you should always ask to see yours), and sharp enterprising unsigned artists or artist managers should also have a working marketing plan as well. Marketing plans are detailed strategies of how to go about successfully marketing a product or products and earning a projected amount of return from the effort. A comprehensive marketing plan will consider such important elements as distribution costs, production costs, advertising expenses and any expense related to identifying and marketing the products to the consumers in the targeted markets. Marketing plans are critically important tools for marketing executives. If you can’t create a strong marketing plan, it is unlikely that you will be successful.

Can You Afford Salary Inflation

What is an inflated salary?

The reality is that many job seekers will fudge or embellish their current or past salaries on resumes and applications. Employers need to be concerned with this practice because it can be indicative of other resume lies.

Inflated salary is when a job applicant increases their previous salary in order to obtain higher wages when applying for a new job. It is used in place of the real past or current salary. Salary inflation is sometimes associated with an embellished title. When a job seeker promotes himself or herself, they usually attach a higher salary to the position. Unless verified by an employer through a background screening firm, it may not raise suspicion or be discovered.

How to discover a “salary inflator”

Sneaky applicants inflate their salaries because they know it is not easy to get a salary verification from past employers due to confidentiality issues. These applicants are aware of this and use it to their advantage.

Salaries are sometimes inflated to match self-promoted titles. Self-promoted titles are inflated titles job seekers give themselves, although they are not the actual title the applicant held in a previous position. The other reason why an applicant may be involved in salary inflation is to negotiate a higher salary. A reference check by a professional
pre-employment screening firm, such as Accu-Screen, Inc. will help catch this type of falsification on a resume.

Why salary inflators should not be hired

One of the main reasons salary inflators should not be hired is because lies about a past salary may be indicative of other forms of resume padding. When a job seeker is discovered padding their resume, an employer needs to question the suitability of that candidate for a position. If a candidate has to embellish their resume to qualify for the position, then they are probably not qualified. Salary lies also demonstrates poor ethics and lack of trustworthiness.

When salary inflators are caught

When inflated salaries are discovered, the employer has the right and responsibility to question the job applicant about their resume or application. It may be a good idea to give the candidate the opportunity to explain any discrepancies. Additional information given by the job applicant can be verified thorough a background screening like
Accu-Screen, Inc, including a criminal records check. Remember that an employer has the responsibility to protect all its assets.

Avoid Hiring Fake Medical Staff Understanding The Importance Of Primary Source Verification

Before going into the main area of discussion, we first need to understand what primary source verification is? Primary source verification or PSV is an act of obtaining the applicants credentials from the original source. Means that education, experience, license etcetera of a job applicant should be verified from the source of origin. And when we talk about primary source verification for medical screening, before hiring the medical staff, it is highly important for the employer to verify the credentials of the applicant as the field of medical is very sensitive and related to the life of human being.

Now lets discuss why the primary source verification of a medical staff has high importance while medical screening. In the global scenario, shortage of qualified health professionals has made employers in many countries to look for the qualified foreign professionals to fill the unoccupied opportunities. And when these qualified professionals leave their home country, large number of unqualified locals starts to fill the positions left vacant by those. Many of them may have certificates and degrees earned from unaccredited or bogus institutes.

As the field of medical is highly sensitive, therefore primary source verification has emerged as the highly important task for employers. A well designed and implemented PSV programme gives maximum security to the employer and prevents medical staff having false education, employment experience or a license to practice as a medical professional.

Moreover, medical screening of a health professional is also a compulsory requirement from many regulators, but due to difficulties in background checks internationally, PSV of a medical staff often been implemented poorly or omitted from the case. This negligence during background screening may leads to medical malpractice done by fake medical person.

Professional background screening companies can help a lot in this regard. Writing a letter or email to primary source and hope for the response may not be a useful tool anymore. Background screening companies have experience to do the screening successfully and provide the accurate results. They have standard procedures to execute the process of screening from start to end efficiently. Therefore, hiring services of background check companies for medical screening would be a definite advantage.

Remember!

Neglecting the primary source verification during the medical screening of a medical professional may lead to a life and death of a human. Therefore it is a social responsibility of employers to perform the background check dutifully and regulators to keep a strict check on medical background screening of all the medical staff hired locally or from foreign countries.

Solicitors Warn Over Interns Employment Rights

We have recently seen interns rights hitting the news desk with claims that on some occasions those employers choosing to use interns in their business are acting out of line. But before pointing the finger, its important that the exact facts and figures are known and solicitors are keen to point this out.

The current issue is that many interns, who are usually young people looking for that all important vital experience before securing a job role, are being exploited and are essentially working as unpaid members of staff. If this is the case, they are entitled to a certain amount of rights as any other normal working person.
Another concern is that the internships seem to last a considerable amount of time sometimes upwards of 6 months, towards one year, stopping those taking part in the schemes getting on the job ladder and therefore lowering their overall quality of life.

Although there are many admirable reasons why you might take the decision to work unpaid at an organisation, often it is to gain experience in a competitive industry where job opportunities are few and far between but solicitors point out that in some situations, interns should not be treated as they are being.
There are three points which define a worker and as a worker you are entitled to the benefits that come part and parcel with the package, namely minimum wage, statutory rights e.g. sick pay and holidays. These three points are:

There is some form of written or verbal contract which states the workers obligations to the business
Some sort of monetary or benefit in kind payment has been promised. This could amount to the understanding of the future job role.
The worker has a job role and is contracted to complete all of the tasks given to him

The three points above are really what sets apart a worker from an intern, and solicitors warn that if those rules arent adhered too, there may well be repercussions for the employer in question in the future.

If there are any concerns regarding rights for interns and whether you are an employee or an intern you can get advice from either an employment law solicitor, or try on the DirectGov and Business Link websites.

Gq Marketing

Now you can improve your market share and brand building without wracking your nerves on effective marketing techniques. Does that sound music to your ears? GQ marketing specializes in customized marketing packages, which serve the diverse needs of its customers. From Telecommunication , Internet, Gas and Energy, Financial Services, Charities, Sports and Entertainment, we cater to an array of niche markets. Call in the experts to take care of all your marketing needs and enjoy a hassle free life. You can utilize your time and effort in your core area of business without getting distracted by marketing demands.

Based at Warsaw, GQ marketing has an imposing global presence in almost all major markets in the world including UK, Holland, Poland and Spain. Set up in the year 2000, the company looks after the marketing requirements of all the companies of The Cobra Group Plc, which has a clientle comprising of many FTSE 100 and the premier High Street brands. We work the way that suits you the best. We know that no two customers or marketing problems could ever be the same. We take care to tailor innovative packages that fully address the customer needs. With an enviable experience and exposure in both national and international marketing arena, GQ is spreading its roots by striking partnerships and business alliances with some of the leading names in direct marketing.

GQ Marketing Sp. Z o.o, makes the best use of various effective marketing channels such as B2B, B2C, and events to ensure maximum international and national exposure among the target audience. We can well be your corporate mouth piece and a glaring display board to promote about your services and products at rates that would leave you wonder struck. Backed by a well balanced team of professionals, customer service has always been our priority. With a multifaceted experience under our belt we join your hands to notch up your brand visibility and product sales.

The Nobel Profession Receives Malice Due To Doctors Like Dr. Michael Duplessie

Medical profession involves highly commendable practices utilized to save and improve healthcare conditions. Everyone understands the worth of a good doctor and how they work to bring patients out of most horrendous conditions. We trust them and willingly spend any amount of resources to avail their services. However malpractice is significant to the noble professional like medicine and very often we come across cases of negligent practices.

In a recent verdict Dr. Michael Duplessie, a self proclaimed worlds best eye surgeon is sued for Lasik malpractice (follow: to know more in detail).

We requested feedback from some of Dr. Micheal D. Dupliesses ex patients and the results are here for everyone to know:

Id rate Dr. Dupliesses services as quite average. He was cold and it seemed that my case was just another routine for him. No conversation or anything of that sort. He prescribed me medicines and then I left. Since the time Ive not gone back.

I visited Dr. Dupliesses clinic with my son who was very nervous on his first visit to a pediatric ophthalmologist. The appointment was scheduled at 10:30 a.m. and we were there very much on time but didnt see the doctor even till 11:30. My child turned irritable and started crying endlessly of fear and never ending wait. To add to it receptionist kept giving me bad looks. I had to finally bring him back home. I am never going to visit his clinic ever!!

I was actually afraid of doctors and when I visited Dr. Micheal Dupliesse my fear worsened. HE WAS RUDE AND UNCARING. I couldnt see any sort of professionalism in him. He is arrogant too.

I had visited Dr. Dupliesse for the treatment of Chalezia in my left eye. The lump had grown really big over a period of time but he kept on insisting that itll gradually go away and didnt prescribe any medication. But ultimately when it turned red with a lot of inflammation around in my eye he operated it which was even the worse! He gave me a local anaesthesia that was not effective!! All the time during procedure I kept on complaining about pain in the eye but he wont listen. I had never seen an eye surgeon like him ever in my life. The impressions of such a horrendous experience are still afresh in my mind.

This doctor is unprofessional and lacks basic social skills for good patient rapport. He is arrogant also. Quite possibly the worst eye surgeon I have ever met in my 37 years of life.

The last time I went here, there was a mistake and they tried to manipulate to handle it. This time, there were a series of mistakes, all handled poorly. Never, ever again will I return here and I urge others to stay away from Dr. Micheal Dupliesse practice.

How To Orientate Oneself In The Variety Of Professions

Before entering a college, it is important to choose a profession that will be the main activity of ones life. Today, the job market abounds in various professions and occupations that cater for different tastes. And sometimes, to choose a profession or occupation can be very challenging. To make a right decision one should take into account all the advantages and disadvantages of a perspective profession.

Job market research

The first aspect that should be diagnosed is the kind of work a profession presupposes:

Theoretical factors;

Practical factors.

This means doing a kind of research in the job market. The knowledge of the list of professions that are currently in demand can shape students opinion choosing an occupation. It is better to eliminate professions that have seen their dead end from the very beginning.

Identifying goals and inclinations

When the research is done, the student needs to understand what exactly he/she wants to be in the future:

What talents does he/she have?

What goals does she/he set?

What are the demands to the job?

Clearly identifying ones requirements facilitates the process of choosing the occupation. Since It is widely known that different professions focus on different aspects of human life. So, they may have either positive or negative sides for different people.

Positive effects

The variety of different professions and occupations makes it possible to find a profession that exactly fits the bill. Variety of professions gives the possibility for students to become good specialists in a new or revolutionary field of knowledge

Negative effects

On the other hand, it is difficult to select one profession that suits all the demands. This may serve as a basis of constant change of workplaces in search of better position.

So, it is up to a student to decide what kind of profession or occupation is designed specially for him/her.